Where Cisco has failed in SMB

ttrentler's picture

where Cisco has failed in SMB

 

The title drew you in did it?  Good.  Cisco has a few failed products in the SMB area.  Linksys One anyone?  How about that Cisco 3911 SIP only phone? Cisco Monitor Director? Got a bunch of clients using those do ay?  Well here is what I propose.  Failure is actually a good thing.  Please Cisco continue to make SMB products that fail.

Benjaimin Franklin said  “Do not fear mistakes. You will know failure. Continue to reach out.” and “I didn't fail the test, I just found 100 ways to do it wrong”.

 

For every 3911 phone Cisco puts out there is a Uc540 waiting in the wings.

 

As you may know, I am a Cisco enthusiast.  So I'm going to take a moment to climb on my soapbox here to proclaim to Cisco where I think they need to make some changes.

 

Now I may have a somewhat unique perspective when it comes to Cisco.  I have been a customer, back when I was the IT director of a rather large law firm.  I've worked for a Gold Cisco Partner deploying commercial and enterprise solutions.  Most recently, I own my own business.  I teach  Cisco VOIP for Global Knowledge and am a Cisco partner reselling SMB solutions as well as a Unified Communications consultant for serveral fortune 500 companies.

 

So here it is.  Please keep failing.  The more failed products you introduce  the  better chance that you succeed with a Uc500 type of product.

 

So by this point I've built up my soapbox.  Let me tell you where you are missing the boat in SMB.  (Actually it is my website, I don't need your permission, I'll just tell you)

 

Your competitors bundle CTI integration with their product. 

You don't WHY?  Seriously WHY?

Really WHY?

 

  Isn't that a strength of unified communications?   What am I unified with if I don't have a CTI application out of the box?  Not my computer.

 

ANother thing . . . .
Give away Call Connector for Windows client.  Trust me, it will spark sales for the server based product. If I'm wrong, I'll be pleased to admit it.  (If I'm right, I expect a bunch of free hardware - Did I mention the new UCS gear looks pretty hot?) 

 

So just my opinion here  - To summarize Good job - Keep failing - failing is good - Give away Windows Call Connector.

 

I'm curious what the community here thinks.  Please comment. . . .

 

Ted

 
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jr7887's picture

nearly spot on!

I also totally agree with what everyone has said so far.  The idea to bundle Call Connector is a great one, and the necessity to bring the iPhone/BB softphone app to the market quickly is also what SMB's are crying out for. 
However being from the UK I'd also like to see more support for non-US based PSTN services.  Specifically around the Call Connector.  From what I can see it is geared up as default for the US dial-plan etc, and during configuration is not sympathetic towards the UK dial-plan for example, I'm sure the same could be said for the other European countries.  CCA used to be like this, but over the various versions released has got sooooooo much better!
I'm very much looking forward to the introduction of the smaller UC500 (UC300??)which I hear being mentioned in the Cisco circles in which I mix.  Something to replace the legacy Linksys/Sipura based stuff.
One final thing, why not bring in a 500 based wireless phone??  The 7921 is a little on the expensive side for the SMB, why not add a budget version to the 500 series??
Jamie

dalma's picture

not everyone knows the facts

It's correct that SMB pro products don't have TAC support, they have Cisco Small Business Pro Service.
But it's not correct when you say support only consists of NBD. Ever heard of:
Service Level: SBS4 24X7X4 3 YR (SBS4)
Another comment on gigabit switches. I don't see any 2960 48 PoE gigabit switches either. If you want 48 ports PoE and Gigabit you should look at the WS-C3560G-48PS-S. It costs $ 9495 GPL.
For a Small Business customer a ESW-540-24P-K9 should do it. If you want 48 ports you can buy two of them and you pay $ 5398 GPL. That's like 50% of the 3560.
And of course you cannot compare these 2 switches in any way. But we're talking Cisco Small Business Pro, and not UCM 7.+ solutions with at least 100 users.
 

bascheew's picture

Gigabit everywhere!

Most of the SMB customers that we encounter have been buying gigabit switches from the Best Buys and Walmarts of the world.  Gigabit has become a commodity and is often expected even in small deployments regardless of whether it's needed or not.   Some customers have the perception that if we eliminate gigabit that everything will be much slower than what they are used to.  So I keep encountering two gaps in the SMB line up.

  1. There is no 48 port Gigabit PoE switch in the ESW series.  To get that you need to go up to the 2960 and 3560 or stack two 24 port gig PoE ESW switches.
  2. The cheapest gigabit phone is the 7945.  We need a 500 series phone with gigabit. 

Actually my opinion is that everything should be gigabit these days.  Think of how many SKUs that would eliminate by removing all 100Mbit counterparts!  It's encouraging to see that the new 2960 S series and 3560 X series have eliminated 100Mbit from the lineup altogether.
I agree with the Call Connector comments.  I refuse to sell it!  Also could they shove a wireless controller in the UC500?  :)
 

smartinet's picture

I agree also, but in addtion...

I agree with the above posts, however I would like to add the transition of support to 'Small Business Support' to the list. I can see where the cost advantage for most SMBs make this a good option, however we have customers with critical environments who require TAC support 24x7, which is unavailable on UC540 and UC560, and the ESW series switches.  We have to put these customers on the UC520 platform and CE520 switches (while they are still available). I have yet to find any direct replacement for the CE520 series switches, which are now getting a bit long in the tooth and lack basic features like jumbo frames on the gigabit models, however as the only SMB products with TAC support, we have no option, other than moving to 2900 series switches.
As mentioned, I completely understand the strategy from a price-point, but some customers are more concerned with support rather than price.  What we need is a higher service level with TAC support on UC540, UC560 and ESW series switches, otherwise we will have to dump the product line in favour of low-end ISRs and Catalyst switches, which defeats the whole purpose of this product range and prices us out of the market.

cbeasley@mhassoc.com's picture

I'll second that as well.  A

I'll second that as well.  A major selling point for Cisco gear is the support you can get with it. We haven't been able to sell any 540s or 560s because of the lack of TAC support.  Nearly all the deals I have pitched lately have been a UC520 paired with a 2960, complete with TAC support.
 
The UC540 and 560 look like such great devices... if only Cisco would offer TAC support on them.
 
I haven't tried out the ESW line of products but seeing as how it doesn't run IOS and can only be managed from the GUI, I don't see that going towards TAC support any time soon.
 
Cole
 
 

ttrentler's picture

I will say this about the Cisco ESW switches

I just got my hands on a little 8 port ESW switch and for an inexpensive layer 2 switch it is pretty cool. It has tons of features including QOS options. It does have a console connection you can use, it just doesn't run IOS.  FOr and SMB I have no problem using these.

 

Ted

MarieCisco's picture

Thank you

Hi Ted and Cole,
My name is Marie, I work at Cisco in the Small Business Marketing department.
Thank you both for your post/comment, we very much value the feedback!
Thanks again,
 
Marie

dublynr's picture

Cisco for SMB !!!

I have several clients in the 30 to 100 user bracket that currently deploy older Nortel and Toshiba systems. I have the ability to upgrade them to cisco but
its seems so difficult to get a good distributer to work with even buying  the equipment at a decent price so i can resell and support it. Avaya is my best solution at present!!! I have had to turn down large Call Manager maintenance deals because i dont seem to be able to become a reseller. A lot of calls i get are
" i am unhappy with my curremt cisco vendor and i hear you have a good reputation"  can you help!!
Any sugestions
 
Brian
 
 

cbeasley@mhassoc.com's picture

Totally Agree

I am right there with you, Ted. however I think the entire UCC suite needs to be bundled with the UC500 and the UC licensed ISRs.
 
For anyone else that has read my posts on this site and on the Cisco Small Business Community site knows that UCC is a very touchy subject for me, particularly due to reliability reasons.
 
But if Cisco would give all that software away it would most certainly increase sales of UC500 and the ISRs. It would give an edge to resellers in competetive situations, as well as give the customer more features.
 
As a reseller/consultant and user of UCC I am still to this day unable to confidently recommend the product to anyone for an additional cost.  If the product were free I could easily recommend it with a warning that the software isnt rock solid yet. Furthermore, I think this move would give the end users more incentive to report problems and to help get the product to where it really needs to be.  A broader install base is exactly what Cisco needs for this product and it isnt going to happen if the customer is to pay a premium for it.  There have been times where I have turned customers down that were ready to write a check because their feature needs required UCC to function perfectly.
 
So there it is. Cisco, I love you guys. Not a day goes by where I dont sing your praises. Please give away the Call Connector suite. OH, and if all this noise I hear about iPhone and BlackBerry UC integration could be brought to the UC500 that would be a major system seller!
 
Cole
 
 

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